Social Impact

Ursula Stone

2018 Highly Commended

Following redundancy, Ursula signed up for a class at Capel Manor College, beginning a floristry journey that would transform her into an empowered, enthusiastic and talented florist, teacher and social entrepreneur.

Ursula had set up a business tending graves. As part of her service she wanted to offer the option of fresh floral tributes, so she enrolled on a Level 1 Basic Floristry course to learn how to create them. Ursula quickly caught the floristry bug and continued to progress through to Level 3.

In 2016 Ursula created the Flower Bank, which reduces flower and foliage wastage by taking unwanted produce from supermarkets and turning it into beautiful designs for the local community. The following year she began working with young offenders, teaching them the rudiments of floristry using the donated flowers. To help her plan these sessions, Ursula studied for the Award in Education and Teaching. She is now teaching Floristry at Harlow College and has received funding to create a growing space for her work with young offenders. Ursula is now also creating funeral designs for families on low incomes using the surplus flowers.

Ursula said, “Studying Floristry has shaped the person I have become, given direction to my life, and made me a social entrepreneur.”

Ursula’s nominator, Melissa Pauley, said, “Ursula’s journey has been remarkable. She thrives on the ability to give back to the community and others in any way she can.”