President's Award

Barclays Premier League Works

2016 National Winner

Mirroring on-the-field success, Leicester City Football Club used the power of football to change the trajectory for some of Leicester’s most deprived young people.

The innovative Barclays Premier League Works programme used the Leicester City brand to target the hardest to reach individuals, including looked after children and care leavers. It aimed to give learners a sustainable future within employment or training or education.

In partnership with Leicester College, learners have been supported through an employability BTEC as well as being able to carry out their Level 2 first aid in the workplace. Depending on the route chosen by the learner, it provided an array of additional learning opportunities. This was enhanced with a requirement to undertake 30 hours of volunteering during the 12- week programme.

Sustainability has been key to its success. All entrants are given intensive one-to– one support during the course and for 12 months after completion. This ensures adequate support is there when taking that critical next step – whether applying for new roles, apprenticeships, or training and education. So far, it has supported 48 of the hardest to reach young people in Leicester, 18 secured sustainable employment and 14 returned to education or training.

Efaz Ahmad, a 24-year-old participant, said, “The programme helped me develop coaching experience and was the start of my career formation. The versatile methods of personal development practices made us see the positive side to coaching and learning. I also gained a Sport Leadership level 1 qualification and enjoyed the 12 weeks.”